Amazon has dutifully announced the shipping date for its Ember Artline TVs, touted as a stunning alternative to Samsung’s Frame TV. This groundbreaking release is set to dazzle homeowners with the ability to double as generic artwork when not in use. With over 2,000 free classic art pieces, which are notably available to anyone with a Fire TV Stick HD (so actually, why bother with the TV?), Amazon is clearly leaning into the ‘more is more’ philosophy.

A weary Amazon spokesperson, Ian Bemor, explained, “Our goal was to provide customers with an unparalleled experience of not being sure if they’re staring at art or just a turned-off television.” Bemor reassured potential buyers that with their ‘Match the room’ feature, the TV’s bland blending capabilities are truly at the cutting edge of indifference.

In a rare forward-thinking move, the new Fire TV update will allow users to transfer shows between devices with the sparkling prompt, 'Alexa, move this.' Now, customers can experience the absolute thrill of digital content migration within their homes, a feature carefully calibrated to maintain Amazon’s standard of moderate innovation. Feedback from the demo circuit shows users experience a median level of acknowledgment and acceptance.

Rounding off this eventful news day, the Ember Artline will be available in two predictably popular sizes—55-inch and 65-inch—with prices starting at $900, promising to decorate your walls with whatever the vaguely algorithmic suggestions deem fit. According to the nonchalant forecast, Prime Video content will be the sole occupant of this feature at launch with more to come (eventually).

Amazon critics remain unfazed yet intrigued, possibly due to distraction by their own DIY art projects. What remains clear is that for those on the hunt for an audiovisual masterpiece, digital or material, only one company is bringing them both and in beige.